a little about Me… 

I work in advertising, but I’m mostly interested in humans.

The messy, contradictory, “I’ll start tomorrow” kind. The ones trying to feel better, do better, live better… and still forgetting to drink water or getting stuck doom-scrolling at midnight. That tension is where the interesting stuff lives.

I’m a creative with Brazilian roots, a multilingual brain, and a long-standing curiosity about how people think, feel, and make decisions, especially the irrational ones. I was born in the U.S. to Portuguese parents, raised in Brazil, and now based in Brooklyn, which means I naturally see things from a few different angles.

I work at the intersection of artistry and algorithms, using AI, behavioral insights, and data to amplify creativity, not replace it. The goal isn’t to outsmart humans, it’s to understand them. I’m not here to just make things look good, I care about making things feel true. The kind of ideas people recognize themselves in, across health, lifestyle, and culture.

I’m drawn to nuance, what motivates people, what holds them back, what actually resonates. I like turning complex, emotional, sometimes uncomfortable truths into something clear and relatable. I’m especially interested in work that blends storytelling and well-being, where creativity can help people understand themselves better, or at least feel less alone.

When I’m not developing campaigns, I’m usually making something else, painting, designing jewelry, or reimagining interiors. Creativity doesn’t turn off when the brief ends, it just finds a different outlet. In an industry obsessed with speed and scale, I’m more interested in what makes people pause, feel something, and maybe even remember it later.

Right now, I’m growing as a creative and a human (ideally in that order, realistically at the same time), pushing what I believe into work that actually connects.