ales copy2.jpg

a little about Me… 

I like to think that visual design is my strongest language, followed by Portuguese, English, French, and Spanish. Although born in the US, I was raised in Brazil and over the past 20 years, have become a true New Yorker. I have three citizenships, US, EU, and Brazil and have worked locally, globally, and remotely, all making me a culture junkie.

My experience is wide and deep – covering every client category from barbed wire to baby food, and clients as diverse as Us Bank, Slim-Fast, Cosmopolitan Magazine, Samsung, P&G, Wendy’s, Pfizer, Johnson & Johnson and Nestle to name a few.

In addition to leading creative teams, I have been responsible for supervising and coordinating the effort os several partner agencies, including media strategy (digital, social networking), public relations and shopper marketing.

I also have an MFA from Parsons in Design and Technology. Design is my passion because It’s much more than just what it looks like and feels like. Design is how we evolve.

I am a creative at heart and when not seen in the office I can be found making something … jewelry, apps, remodeling friends houses or painting. I try to travel as much as possible. I love Brooklyn, David Bowie and Caetano Veloso. I can’t live without strong coffee or my loyal squire George, my too-smart red poodle.