A little about me…
My work is in advertising, but my passion is people.
The messy, contradictory, “I’ll start tomorrow” kind. The ones trying to feel better, do better, live better… and still forgetting to drink water or getting stuck doom-scrolling at midnight. That tension is where the interesting stuff lives.
I’m a creative shaped by different worlds, Brazilian roots, a multilingual mind, and a perspective built across cultures. I was born in the U.S. to Portuguese parents, raised in Brazil, and now based in Brooklyn. I don’t see things from one angle, and I don’t think the work should either.
I work at the intersection of artistry and algorithms, using AI, behavioral insight, and data to amplify creativity, not replace it. The goal isn’t to outsmart people; it’s to understand them.
I’m not here just to make things look good. I care about making things feel true—the kind of ideas people recognize themselves in across health, lifestyle, and culture. Especially in health, where understanding someone isn’t just powerful; it can be life-changing.
I’m drawn to what’s underneath—what drives us, what holds us back, what we don’t say out loud. I like turning complex, emotional truths into something simple, human, and relatable. Work that doesn’t just communicate, but connects—and helps people feel less alone.
Outside of work, I’m still making—painting, designing jewelry, reimagining spaces. Creativity doesn’t switch off; it just moves.
In an industry obsessed with speed and scale, I’m more interested in what makes people pause, feel something, and maybe even remember it later.
That’s the kind of work I want to put into the world.