VP, Creative Director, Publicis NY — 2005-2018

Clientes: P&G: Tampax, Dawn, Cascade, Swiffer, Crest, Oral B;  Citibank, United Airlines, Eliquis, Sleepy’s, Wendy’s, Outback, US Bank, Revlon, Herbal Essences, Similac, BMW

Responsible for Swiffer North America Development/Deployment among multi-functional team  inclusive of in-store, Public Relations, USH/AA. 
Led and won pitch for Eliquis. Launched Eliquis with a 250MM media spend and exceeding business projections of the $3 billion a year. 
Led and won pitch for Sleepy’s 
Created Dawn campaign which became the highest scored Campaign on P&G history 
Helped pitch and win US Bank account.
Herbal Essences an that Excellence - Award from P&G for Herbal Essences re-branding

Senior Art Director, Gotham Inc. New York - 2004-2005

Clients: Maybelline New York

Senior Art Director, Publicis NY — 2003-2004

Clients: Lancôme, Fructis Garnier

Art Director, LMPM — 1999-2003

Clients: Cosmopolitan Magazine, Brooklyn Brewery; NYC Department of Health; NYU; Avon;


Parsons School of Design, New York, – MFA in Design and Technology
School of Visual Arts, New York,
Federal University of Minas Gerais, Belo Horizonte, Brazil —BA in Social Communications with emphasis in Advertising


Cannes Short List
One Show
Communication Arts


Triple citizenship: *US, EU and Brazil