VP, Creative Director, Publicis NY — 2005-2018
Clientes: P&G: Tampax, Dawn, Cascade, Swiffer, Crest, Oral B; Citibank, United Airlines, Eliquis, Sleepy’s, Wendy’s, Outback, US Bank, Revlon, Herbal Essences, Similac, BMW
Responsible for Swiffer North America Development/Deployment among multi-functional team inclusive of in-store, Public Relations, USH/AA.
Led and won pitch for Eliquis. Launched Eliquis with a 250MM media spend and exceeding business projections of the $3 billion a year.
Led and won pitch for Sleepy’s
Created Dawn campaign which became the highest scored Campaign on P&G history
Helped pitch and win US Bank account.
Herbal Essences an that Excellence - Award from P&G for Herbal Essences re-branding
Senior Art Director, Gotham Inc. New York - 2004-2005
Clients: Maybelline New York
Senior Art Director, Publicis NY — 2003-2004
Clients: Lancôme, Fructis Garnier
Art Director, LMPM — 1999-2003
Clients: Cosmopolitan Magazine, Brooklyn Brewery; NYC Department of Health; NYU; Avon;
Parsons School of Design, New York, – MFA in Design and Technology
School of Visual Arts, New York,
Federal University of Minas Gerais, Belo Horizonte, Brazil —BA in Social Communications with emphasis in Advertising
Cannes Short List
Triple citizenship: *US, EU and Brazil