EXPERIENCE:

VP, Creative Director, Publicis NY — 2005-2018

Clientes: P&G: Tampax, Dawn, Cascade, Swiffer, Crest, Oral B;  Citibank, United Airlines, Eliquis, Sleepy’s, Wendy’s, Outback, US Bank, Revlon, Herbal Essences, Similac, BMW

Responsible for Swiffer North America Development/Deployment among multi-functional team  inclusive of in-store, Public Relations, USH/AA. 
Led and won pitch for Eliquis. Launched Eliquis with a 250MM media spend and exceeding business projections of the $3 billion a year. 
Led and won pitch for Sleepy’s 
Created Dawn campaign which became the highest scored Campaign on P&G history 
Helped pitch and win US Bank account.
Herbal Essences an that Excellence - Award from P&G for Herbal Essences re-branding

Senior Art Director, Gotham Inc. New York - 2004-2005

Clients: Maybelline New York

Senior Art Director, Publicis NY — 2003-2004

Clients: Lancôme, Fructis Garnier

Art Director, LMPM — 1999-2003

Clients: Cosmopolitan Magazine, Brooklyn Brewery; NYC Department of Health; NYU; Avon;

EDUCATION:

Parsons School of Design, New York, – MFA in Design and Technology
School of Visual Arts, New York,
Federal University of Minas Gerais, Belo Horizonte, Brazil —BA in Social Communications with emphasis in Advertising

AWARDS:

Cannes Short List
One Show
Communication Arts
Archive
Graphis
Effies

CITZENSHIP

Triple citizenship: *US, EU and Brazil