Cascade

From cleaning dishes to clearing tension.

Whose turn is it to load? What goes where? Forks up or down?

Dishwashing wasn’t simple. It was a source of everyday tension.

Small questions, constant friction.

So we turned a relatable truth into a cultural idea.

We showed how simplicity could ease the load—literally.

No measuring. No guesswork. No debate.

This campaign played a role in P&G's consolidation of its global dish-care business with Publicis Groupe.

Social media

Can you communicate the complicated emotional relationship consumers have with their dishwashers while showcasing how Cascade cleans the toughest stuck on messes. And can you do that in 6 seconds?